The surprising value of a lifelong customer

1 02 2011
Customers

Image via Wikipedia

How many customers do you have? A florist might say 1,000. Printers — well, we have a few, too, right? How much is your average sale? For realtors (according to Google) — about $260,000. For florists (I’m guessing here) — $100. Printers… well, you know what you spend with us.

So think about it this way:

The big money isn’t in creating products; it’s in creating customers. A single, lifelong customer who lives his life spending the way you want him to may be worth six or seven figures. A single one.

That guy who spends $2,500 a year with you is worth $60,000 over a lifetime (25 years). That means you only need SIXTEEN lifetime customers to reach a million dollars. Want $10 million? That is only 160 lifetime customers.

Yes, I know it doesn’t work that way all the time, or for everyone. But I also know this. Customer loyalty counts. And that’s worth a million every time. What do you think? Let us know!

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